Blog & Insights
7 Small Business Marketing Mistakes (And How to Fix Them)
Marketing is one of the most powerful tools a small business can use, which also means it is one of the easiest things to get wrong. Small business owners are doing almost everything, from budgeting to running operations, so they often do not have the time to keep up with their marketing.
Fragmented Brains: Why Deep Thinking Wins in Marketing
Discover how fragmented attention drains creativity—and how Xplor helps brands reclaim focus to build bold, lasting marketing strategies.
Go Big or Go Home: Why Oversized Marketing is Taking Over in 2025
Let’s face it—digital fatigue is real. In a world where we're bombarded by content 24/7, the brands that win in 2025 are the ones that break through the noise—big time. Enter: oversized marketing.
Beyond the Scroll: Why Your Brand Needs Sensory Marketing 🍣🎧👇🏼
Sensory Marketing: Selling the Experience, Not Just the Product. This strategy transcends traditional marketing by focusing on the holistic experience. It’s about triggering emotions and memories through the strategic use of our five senses: sight, sound, touch, smell, and taste. By creating a multi-sensory environment, brands forge deeper connections, leading to increased brand awareness, enhanced engagement, and ultimately, boosted sales.

